Correspondence with Soo Kee Jewellery about Brilliant Rose

16/09/2004 10:23 AM:

From Kevin Ng
To: Soo Kee Jewellery Marketing

Subject: Brilliant Rose

Hi,

I have been searching for a diamond recently, and noticed that your Brilliant Rose is in fact the same as a Leo diamond marketed in the US. May I find out if it is indeed the same company that produces these diamonds?

Thanks.

Best regards,
Kevin

27/09/2004 10:54 AM:

From: Soo Kee Jewellery Marketing
To: Kevin Ng

Subject: Re: Brilliant Rose

Dear Kevin,

Thank you for your kind patience. Leo diamond is a 66 facet diamond that is marketed solely in USA and not available in the region. We are the exclusively distributor for Brilliant Rose diamond in Singapore and Malaysia and our principal is from New York.

We will like to invite you to any of our showroom to view the Brilliant Rose diamond, The Cut of Ultimate Brilliance. We have also launched a 100% Brilliant Value Program whereby you will be able to trade in 100% of your
diamond within a year. I hope this clears your question and feel free to call me at 6744 6933 should you need more info. Have a nice day ahead.

Regards,
Ashley Thng
Assistant Marketing Manager
Soo Kee Jewellery
SK Jewellery
51 Kaki Bukit Place
Singapore 416228
Tel: 65 6744 6933
Fax: 65 6743 9533
www.sookee.com
www.skjewellery.com

27/09/2004 11:21 AM:

From: Kevin Ng
To: Soo Kee Jewellery Marketing

Hi Ashley,

Thanks for your reply.

I am aware that the Leo diamond is a 66 facet diamond that is marketed in the USA, but not solely the USA. Leo markets their diamonds in the UK and Italy as well.

I am also aware that the 'principal' of Brilliant Rose is in New York. However, the Brilliant Rose is either not marketed in the USA, or their marketing plan is a great failure since none of my American friends have heard of the Brilliant Rose.

The Leo Cut:

From the diagrams presented on the Leo website and the Soo Kee's website, it appears that the Brilliant Rose and the Leo cut are one and the same. The only difference is, this 66-facet diamond is marketed in the USA, UK and Italy as the Leo diamond, and marketed in Asia (through the principal in New York) as the Brilliant Rose. Am I right to say that?

Once again, thanks for taking your time to answer my questions.

Best regards,
Kevin

27/09/2004 05:38 PM:

From: Soo Kee Jewellery Marketing
To: Kevin Ng

Re: Brilliant Rose

Dear Kevin,

Thank you for giving us the opportunity to clarify your question.

To our knowledge, Leo diamond is a product produced using similar technology as Brilliant Rose. The product is mainly marketed in USA as per my previous email and we have been advised that it will not be available in Asia Pacific market.

At present. we are unable to provide any additional information on whether Leo diamond possess the exact specification as Brilliant Rose diamond. Please kindly enquire with the Leo diamond distributor or retailer in USA should you need additional information about Leo diamond.

We thank you for your valuable comment and look forward your patronage soon.

Regards,
Ashley Thng